CLIENT FOCUS: Ross Mitchell – Poet & Author
“Darkness, light, and a sprinkle of everything in between: An anthology of poems by Ross Mitchell”
How we worked with Ross:
✓ Creative consultancy
✓ marketing strategy
✓ Event Management
✓ PR & Communications
01
Initial Consultation
We sat down with Ross to discuss his end goal, boundaries, and the scale of the project he envisioned.
02
After research and a lot of mind mapping, we outlined a strategy to start achieving his objectives.
Creative Strategy Mapping
03
Social Media Gameplan
Build on his existing strengths (LinkedIn) and establish new presence (Instagram).
04
Bespoke Videos / Posts
Creation of carefully curated videos using found footage and the Poet’s voice to bring the words off the page and increase engagement.
05
Books on Tour
Sought reviews from others in the literary world and took the book away to Europe (Amsterdam photos).
06
Event Management & Promotion
Creation of World Poetry Day Immersive Experience at local library, and promotion of the event.
★★★★★
Working with Colin opens your eyes to your own work. He is very diverse in his thinking, ideas flow often and creative material seems to be there in no time. He has transformed my book into a project and given it life and a path that I could never have created…”
ROSS MITCHELL
POET & AUTHOR OF ANTHOLOGY “DARKNESS, LIGHT, AND A SPRINKLE OF EVERYTHING IN BETWEEN.”